The above quote is from “Pickles and purity: discourses of food, empire and work in turn-of-the-century USA” by Mona Domosh about the Hienz company in the early 1900’s. We have all heard the term that a woman’s place is in the kitchen. Heinz employed women for this reason. It was productive as well as a marketing strategy. Women were the ones in households that did the jarring and canning of foods and that is exactly what Heinz sold. By employing women to do this job they were appealing to other women. They “feminized” the work space by creating comfortable working conditions and employing primarily women.
(1) Secondary reading: Mona Domosh, “Pickles and purity: Discourses of food, empire and work in turn-of-the-century USA,” Social & Cultural Geography (2003):10