“Heinz’s presentation of a ‘feminized’ workspace and workers contained both these meanings of purity. Since Victorian women were thought to be ‘naturally’ pure, and were considered the ‘natural’ preparers of food, their presence in the workplace assured consumers that the food products were just as natural as what was made at home. Yet these women were also scrupulously clean, white and scientifically germ-free. So both meanings of purity are promoted, without any apparent contradiction.” (1)

The above quote is from “Pickles and purity: discourses of food, empire and work in turn-of-the-century USA” by Mona Domosh about the Hienz company in the early 1900’s. We have all heard the term that a woman’s place is in the kitchen. Heinz employed women for this reason. It was productive as well as a marketing strategy. Women were the ones in households that did the jarring and canning of foods and that is exactly what Heinz sold. By employing women to do this job they were appealing to other women. They “feminized” the work space by creating comfortable working conditions and employing primarily women.

 

(1) Secondary reading: Mona Domosh, “Pickles and purity: Discourses of food, empire and work in turn-of-the-century USA,” Social & Cultural Geography (2003):10

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5 Comments Add yours

  1. Apparently we think similar, nice choice for your next post. Maybe you could relate this back to your previous posts a little bit clearer.

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  2. mlucas426 says:

    I feel you should talk about the separate spheres here when he says they have a “feminized work place” how did they feminize it and what does that even mean?

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  3. embartra says:

    I think a little more context about the changes in the American economy would help here – just give the reader more from the article.

    Like

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